This marketing campaign for our new publication Jim Rickards’ Crisis Trader needed an email masthead and splash screen for the video on the landing page.
CONCEPT AND PROCESS:
The purpose of Crisis Trader is to share news on the macroeconomy and to give insights into what’s going on in the markets. We wanted the branding to have an urgent, somewhat ominous feel. These mastheads and video splash screens below are concepts created before the final product.
FINAL ASSETS:
We ultimately decided on this masthead and splash screen.
